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SP JAIN NEUROMARKETING
CONSULTANCY SERVICES

We offer deep customer insights for your business

About SP Jain

NEUROSCIENCE LAB

Traditional market research relies mostly on self-report methods. However, survey or questionnaires test the customer's rational brain, while up to 95 per cent of all cognitive processes (attention, retention, retrieval and decision-making) occur in the subconscious mind. Neuromarketing deals with the examination and exploitation of implicit or unconscious consumer’s processes.



Our

MISSION

SP Jain Neuroscience Lab provides actionable and in-depth understanding of consumer behaviour based on most advanced Neuroscience concepts and tools.

 

The lab is equipped with iMotions Biometric Analytical Platform as well as industry-grade Neuroscience equipment (Eye tracking, EEG, Galvanometric, Facial Expression and integrated self-reporting used by leading companies like Nielsen and Deloitte) that helps pre-determine the emotional impact and effectiveness of a product.

Watch Our

VIDEOS

What is Neuromarketing?

Emotional Finance: How Emotions
Drive Financial Decisions

How Are Brands Affected by Bad Press?
A Neuromarketing Perspective

Students' Projects @ SP Jain
Neuroscience Lab

WHAT WE OFFER

Packaging & Product Design

Price Optimisation

Video, Webpage &
Print Ad Optimisation

Improved Website Traffic
& Marketing Leads

BENEFITS OF NEUROMARKETING


Neuromarketing provides invaluable consumer insight into the reactions and decision-making happening at the unconscious level. Consumer choices are largely impacted by unconscious processing. Neuromarketing helps you dive into consumer's decision-making process and identify the design that really works. Neuromarketing is for you if you want to improve your product design, create irresistible packages that people will want to buy or increase traffic and marketing leads on your website.

Tools

WE USE

EYE TRACKING

FACIAL EXPRESSION ANALYSIS

EEG

GSR

ECG/EMG

API

BIOSENSORS

SURVEYS

OUR CUSTOMERS


SP JAIN LEARN

Actionable consumer insight with Neuroscience

2-day course

Research &

PUBLICATIONS

How does the Neuroscience Lab
help students learning business?

READ MORE

Women read the fine print on cereal boxes more than
men: How Neuroscience can help package design

READ MORE

Facial Expression Analysis: Dr. Nicolas Hamelin
talks about emotions & advertising effectiveness

READ MORE

Meet

OUR TEAM

Dr Nicolas Hamelin

Director of SP Jain Neuroscience Lab

Dr Nicolas Hamelin is Associate Professor and Director of the Neuroscience Lab at SP Jain School of Global Management. He holds a PhD in Physics from Sussex University, UK, a PhD in Business from the Royal Docks Business School, University of East London, and a MSc in Environmental Management from Ulster University. He has worked as a research fellow for the City University of Hong Kong, the Foundation for Fundamental Research on Matter and the Energy Center of the Netherlands. In international business, he has worked at ST-Ericsson within the Nokia BU as a technical and strategic marketing manager.

Dr Hamelin also has a diploma in TV journalism from Institut National de l audiovisual (INA), Paris and is an in-country analyst for Euromonitor International, a London-based global marketing research agency. His main research interests are in the fields of Neuromarketing, Consumer Behaviour, Social Marketing and Environmental Management.

Dr Nicolas Hamelin

Director - SP Jain Neuroscience Lab

Mr Mihir Naik

Research Assistant at SP Jain Neuroscience Lab

Mr Mihir Naik is the Research Assistant at SP Jain Neuroscience Lab since 2018. He has a BSc in Electronics from Pune University (2008) and a Master’s in Marketing from the NM Welingkar Institute of Management and Research, Mumbai (2010). He is currently pursuing his PhD in Marketing at SP Jain under the guidance of Dr Nicolas Hamelin, Director of the Neuroscience Lab. Prior to beginning his PhD, he worked in several industries including heavy engineering, banking and IT. His main interests are in Market Research, Consumer Behaviour and Consumer Relationship Management.

Mr Mihir Naik is the Research Assistant at SP Jain Neuroscience Lab since 2018. He has a BSc in Electronics from Pune University (2008) and a Master’s in Marketing from the NM Welingkar Institute of Management and Research, Mumbai (2010). He is currently pursuing his PhD in Marketing at SP Jain under the guidance of Dr Nicolas Hamelin, Director of the Neuroscience Lab. Prior to beginning his PhD, he worked in several industries including heavy engineering, banking and IT. His main interests are in Market Research, Consumer Behaviour and Consumer Relationship Management.

Mr Mihir Naik

Research Assistant at
SP Jain Neuroscience Lab

We'd love to work with you!

CONTACT US